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At a glance

URBNED is an all-in-one solution for handling digital banking with crypto exchange and provides fee-free international transfers.

• Buy Crypto with low fees (starting from 0.29%) in less than 10 seconds.

• Send and receive money across borders without any transaction fees, leaving more in the customers pocket.

Quick fire details

• Headquarters: London, UK

• Employee count: 4

• Business model: B2C (monthly subscriptions & transaction fees)

• Backed by: Bootstrapped so far.

• Funding amount: Raising $265,000 pre-seed.

Click above for the URBNED website

The founders

• Cofounder & CEO: Variindar Vaissh: 7 Years of experience in Crypto

  Investing & IT Management and MIT Fintech Finalist.

• Cofounder & CFO: Diepak Vaishh: 15 Years of experience in

  Banking and Finance. Ex CFO of Vodrox Technologies.

The market

• By 2029 the global remittance market is expected to reach $1031.45B. Growing at a CAGR of 5.78%.

URBNED is solving one key problem:

• ~93% of users report high fees while using financial institutions to transfer money.

• Transferring money overseas results in $230B in hidden cross-border fees in a year.

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Traction metrics

• Total sales: $500K over 2 years.

• Users: 600+ customers. Total number of active users sending remittances via the app.

• Industry Recognition:

  • Named a 2022 MIT Fintech finalist (Validating their innovation in blockchain remittances)

  • Graduated from the NOVA SBE accelerator. 

Competitive landscape

• Western Union, MoneyGram, Wise & Revolut

  • Unlike Western Union (5-10% fees), Revolut (0.5-1.5% markups), or Wise (0.4-1% fees), Urbned eliminates forex fees entirely using blockchain, saving users up to 10% per transfer (e.g., $5-10 on a $500 transfer to India).

Our Take

Appeals

• Higher margins through blockchain: Building on blockchain dramatically reduces costs by ~90%, enabling urbned to maintain low fees (0.5-1.5% on free plan) while scaling.

• Clear ICP solution: Urbned is purpose-built for immigrants, offering multilingual support (e.g., Hindi, Portuguese) and a simple UX tailored to their needs (e.g., frequent $100-$500 transfers). Directly addresses ICP’s pain points, driving their 80% retention rate.

Risks

• Regulatory and Compliance Risks: The FinTech industry and using blockchain to enhance user experience is notorious for it’s strict regulation. Getting this wrong can be costly.

• Competitive pressure: Billion dollar players in the market that are growing fast and builder even faster. Ensuring strong differentiation and a clear niche is key to take a small loyal part of a very large market.

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