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(The startup was Arcube btw)

At a glance

A&B Smart Materials develops sustainable super-absorbent polymers (SAP) to replace synthetic SAP, which are set to be banned in Europe by 2028.

• No new fossil CO2 emitted during degradation (only biogenic carbon).

• Decomposes in a few months (not 500 years) and no soil contamination/ microplastic residues.

• All achieved with comparable performance and price as synthetic SAPs.

Quick fire details

• Headquarters: Oxford, UK

• Employee count: 4

• Business model: B2B

• Backed by: Previously raised £480,000. Raised £240,000 for the current round (£200,000 from follow on investors)

• Funding amount: £400,000 angel round (Positioning for £4M institutional round in Q4 2025)

The founders

• Cofounder & CEO, Amaury Van Trappen: MEng in Mech Eng MPhil in Management. Rolls-Royce thermal engineer and Shell external consultant.

• Cofounder & CTO, Dr. Benjamin White: MChem in Chemistry and PhD in nanotechnology and smart materials. Two patents in copolymer tech and has published in several journals.

The market

• A&B Smart Materials are disrupting a $17.5B synthetic market with a sustainable alternative through a capital-light licensing pathway.

This startup is solving one key problem:

• 4.1M tons of petroleum-based non-biodegradable SAPs used annually.

• The EU is banning Synthetic SAP in soils in 2028.

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Traction metrics

• Currently they do not have a SAP that reaches price and performance parity with synthetics. The team has hit 70% in 4-5 months (incredibly impressive considering timescale) with 100% in the development timeline.

• LOI from VP of R&D at the worlds largest chemical company (manufacturing plant visit, scale-up trials, commercial and technical insights, joint funding interest).

• Scale-up trials proposed with Essity (5th diaper market leader) and Ontex (6th diaper market leader). Clear willingness to test sustainable SAP into diaper production lines.

• LOI with structured collaboration with Covestro (agriculture distributor) e.g. monthly technical reviews with intended IP licensing.

Competitive landscape

• Biochemistry: PGA fermentation (ZYMOCHEM, ecovia renewables)

• Chemistry: Conventional cellulose-based SAP (Stockhausen)

  • A&B Smart Materials boasts near development of 100% price and performance parity with synthetics whereas competitors hit +2-5x and 70% respectively at full capacity.

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Our Take

Appeals

• Consumer dependencies: Hygeine brands are actively seeking sustainable SAPs that match synthetic price and performance. Sustainable SAP adoption is inevitable due to 2028 regulations.

• Superior performance: A&B Smart Materials are on the development pathway to perform considerably better compared to competitors building a defensible moat.

• Tech direction: AI driven chemistry - faster to market with an IP-defensible, game changing tech platform.

Risks

• Complex R&D: 3 years forecasted R&D process that my take longer (and be more expensive) than suggested like most are.

• Speed: With a first mover advantage now, the company needs to scale quickly to hit licensing period and secure first revenues from customers. Increases pressure to build quickly and therefore chances for mistakes.

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