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At a glance

Grocery stores are inefficient and customers pay for it. The NearbyStore team have built a grocery store that picks for you.

• With the help of custom built robots and their software they’re taking the neighbourhood store and adapting it to how people actually live today.

• Cheaper, closer and without unnecessary hassle.

Quick fire details

• Headquarters: Linköping, Sweden

• Employee count: 2

• Business model: B2C and B2B

• Backed by: 

  • To complete their commercial automated store the team have raised 2M SEK from banks (SEB, Almi, Nordic finance) and 1.3M SEK from angel investors (Johanna Holmberg & co, experts in retail and real estate + Christopher Hult, finance) and 2 existing angel investors (Pontus Bergman, lawyer & Björn Elenfors, IT entrepreur)

  • Seed round planned for next year in Q2 2026 to expand with more stores.

• S/EIS: ✅

• Funding amount: 3.3M SEK

The founders

• Cofounder & CEO, Carl Bredin: Prev founded and exited NearbyFood. Dragons Den participant 2022 and 2024.

• Cofounder & CTO, William Hepp: MSc in Media and Tech, full stack developer + UI/UX. Winner of the Agritechnica innovation award and Dragons Den participant 2022 and 2024.

The market

• As of 2024, the European grocery retail market is estimated at over €2 trillion, with the Swedish market contributing around €30–35 billion annually. Online grocery sales in Sweden represent ~3–5% of the total market (lower than UK or Germany), but it's growing fast post-COVID.

This startup is solving one key problem:

• Grocery retailers typically operate on razor-thin margins, often 1–3% net margin = volume and price prioritised over efficiency or innovation.

• Customers are paying to maintain positive margins, therefore tech adoption (e.g., smart inventory, demand prediction, local fulfilment) is lagging in many legacy chains.

Traction metrics

• Tech: 5x cheaper to build (already mass produced vending machines, trusted by millions)

• Mockup store built with +1,000 customers

• Built working prototype with cutting edge software and secured manufacturers for future build out projects.

• Currently generating 2M SEK annually on sales platform

Competitive landscape

• ICA, Coop, and Axfood dominate the Swedish grocery market, with ICA alone holding ~50% market share. With international expansion, basically any grocery store - a diverse competitive landscape.

  • Grocery stores have been the same for almost 100 years. Its manual, labour intensive and uses a lot of space. NearbyStore are the closest to changing that.

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Our Take

Appeals

• Relatively low costs compared to competitors: Compact stores, using automation to cut costs, half the staff and cut space by 75%. They can build 5 stores for the same investment as one traditional store.

• Backed by serious capital and sharp minds: Nearbystore has already raised from a mix of respected Nordic banks (SEB, Almi, Nordic Finance) and domain-relevant angels. Adding not just capital, but credibility and strategic support. It’s a strong early vote of confidence from both institutional and operational backers.

• Fast growth potential: Lower costs and easier setup procedure (less hiring etc) NearbyStore can grow faster, get closer to the customer and have low prices. Convenience + discount = true (first time ever!)

Risks

• Immediate high capex: Despite lower costs and the ability to grow fast, they will need to hit scale to feel the effects of this benefit and stabilise their balance sheet.

• Cat find the right locations for the stores: Expansion could be very fast on the basis that the right locations that are close enough to the right customers demographics are on sale. Growing too slow/not achieving a network of stores is a risk in itself as a result of a reduced network effect driving up pricing and minimising core differentiation in a highly competitive market.

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