Mattr

Dating company growing >600% per year

Author

Quick Pitch
March 28, 2025

Attention is the hottest commodity out there right now, but what’s the best way to grab the most of it?

In 2025, it’s common knowledge that video is the most powerful tool.

91% of businesses used video as a marketing tool back in 2024. But for you and your business, that’s a whole lot of noise to cut through. That’s where ScrewLoose comes in.

When we saw their work with OpenSea and the reach they had on their recent OS2 open beta launch we knew these guys had cracked it.

ScrewLoose makes most out of the box videos from scratch creating world-class adverts, podcasts, Youtube videos & social media content for famous brands, tech startups & creators around the world.

If you’re serious about getting in front of more customers, get in contact with their founder, Seb.

Meet the founders

  • CEO and cofounder, Jamie Johnston: Consumer technology entrepreneur with 13+ years of experience. Dating expert featured in BBC, Evening Standard, The Independent, Metro, London Live and LBC.

  • CPO and cofounder, Mihir Malde: Experienced Head Of Product and team leader. Ran UK Government covid app development. Extensive knowledge in AI and Blockchain.

The Market

  • Emotional vulnerability and acceptance is now the most significant want of today's daters.

This startup is solving two key problems:

  • Incumbents cannot provide this to their users without changing their mass volume business model.

  • Marginalised communities either give up entirely or mask to fit into a space that is unwelcoming to them.

Founder-market fit:

With a combined 51 years of start up experience, both founders have built, raised and exited multiple consumer and marketplace businesses.

Mattr. is a dating company built on transparency and vulnerability. With neurodiverse and mental health accessibility.

They provide inclusive solutions and accessibility through honesty box features, supporting Neurodiversity and Mental Health and create highly engaged communities combatting dating in the old way of conformity, mass swiping, hookup culture, and bad actors.

We’re collaborating with VC’s to offer exclusive allocations into deals. Stay tuned for the launch of quick pitch deal.

In the meantime register below if you’re interested.

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Quickfire

Headquarters

London

Employee count

3

Business model

B2C subscription

Backed by 

Ada Ventures and 20+ angels

Funding amount

£438,600 committed

Raising £700k

Traction Metrics: 

  • 618% YoY Growth

  • 20,000 downloads

  • 42,000 conversations started

  • 5,000 on UK wide waiting list

  • 52 venues signed up to brand programme

Competition

  • Hinge, Thursday, Raya, Tinder, Bumble Feeld, Grindr

    • Mattr differentiate by being laser focussed on fostering a verified and safe community through specific product features and offline events with brand partners.

Our take

APPEALS

  • Power of a niche: Feeld (a competitor) led the field for openness and transparency from a sexual desire perspective. Turning over £39m with 1% market share. Mattr. aim to do this focussing on the mind using their success as a framework.

  • Proven founders: Between Mattr.’s founders and leadership team they have achieved 6 Exits totalling over $2.6 Billion proven solid founder experience and competency.

RISKS

  • Competitive market: Competitors already have significant market share and a head start on building their brand and direction.

  • Tech build: Mattr.’s differentiation mostly originates from their unique features: sophisticated verification features, ‘honesty box’ etc. These could take longer and be more expensive to build out reducing time to capture the market and differentiate themselves.

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Let the people decide

How likely will Mattr succeed 1-10 scale?

Tell us WHY in the comments

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Last feature’s results

  • The people have spoken: Our readers are BULLISH on Sorair.. Vote in the poll above to see how your decision stacks up against thousands of founders, investors and operators.

  • Here’s what you guys had to say: “Huge global problem that could save many co’s lot’s of money”.

Written by Seb & Luke