Get in front of top founders, their 10x hires operating the best companies and the investors that back them!

Want your ad seen by thousands of them?

I have a few open ad spots in May and June. Previous sponsors include PitchBuilder, Screw Loose and SynTax. Plus, they perform 👇

→ Download our Q2 Media Kit

→ Sponsor us directly before inventory fills up

At a glance

Joggle AI is a suite of user-friendly AI marketing agents that help small business owners save time and reduce costs.

• Saves small business owners ~3 hours per week by automatically creating and posting their marketing content.

• Integrating with the platforms customers already use, Joggle users can post to all of their social media platforms in one.

Quick fire details

• Headquarters: Manchester, UK

• Employee count: 7

• Business model: SaaS

• Backed by: Raised £205,000 in Jan 2025 (10 undisclosed angels)

• Funding amount: Raising £150,000 (third pre-seed round). Seed round (projected at £2m) in Q3 of this year.

The founders

• Founder & CEO, Simon Grice: Founded & exited a number of SaaS based businesses and acted as Head of Product for leading B2B & B2C brands including OS Maps with over 4 million paying subscribers.

The market

• 80% of small businesses plan to adopt AI by 2026. They want an easy to use, task focused solution, not a confusing array of different applications.

• Joggle are targeting a 7.5% market share of a £20B market within 3 years (300,000 paying subscribers).

This startup is solving one key problem:

• Small businesses want one solution that manages: Digital marketing campaigns, social media content creation, website creation and management, business administration and content creation including: emails, blogs, images and videos. AI agents enable this and Joggle is taking advantage to offer this specifically to small businesses.

Traction metrics

• 1400 users on the platform (50 paying at £24 per month (annual plan))

• V2.0 Web App delivered soft launch and initial subscribers onboarded

• Early partner engagement

• 2 Partners signed (GTM: Partner with leading membership & commercial

  organisations that serve the SME sector. This enables them to offer

  Partner Agents (inside the Joggle App) to their members/customers.

Competitive landscape

• Major AI players like ChatGPT, Claude, Notion and Copilot (general)

• SME specific: sintra, enso

  • Joggle differentiate by providing dedicated, task specific Agents for each SME and has 50% cheaper pricing that SME specific competitors ($32 per month compared to $97 with sintra).

We’re collaborating with VC’s to offer exclusive allocations into deals. Stay tuned for the launch of quick pitch deal.

In the meantime register below if you’re interested.

Our Take

Appeals

• Organic content: Short-form content is taking over paid spend for many brands including global organisations like McDonald’s launching new product ranges. Enabling SME’s to take advantage of this for cheaper is a huge move.

• GTM Strategy: Joggle AI are accessing thousands of SME subscriptions through warm leads by partnering with parter organisations. This is is a clever move to get the product in the hands of their ICP fast.

Risks

• Competitor landscape: With mammoth players like ChatGPT evolving so fast, keeping up is near impossible. Key differentiation and specialising in a clear niche is key.

• Expensive tech build: Building the app and the back end tech for agents is expensive. The team need to raise a lot to be able to scale after and have the runway to hit profitability.

Last feature’s results

Our readers are a FAN of URBNED.