At a glance

&Dine a purpose-built online marketplace, seamlessly connecting corporates with high-quality independent caterers.

• Providing corporate access to hundreds of high-quality independent caterers for any occasion, on any day, delivered any time.

• End-to-end customer service via reliable & scaleable marketplace technology with sophisticated supply chain to ensure reliability.

Quick fire details

• Headquarters: London, UK

• Employee count: 14

• Business model:

  • Commission on sales – Commission from every order placed through the platform.

  • Service fees – Customers pay a service fee, which covers account management, customer support, and access to curated vendor options.

  • Delivery fees – &Dine charge a delivery fee to manage logistics and ensure reliable, professional delivery to workplaces and events.

• Backed by: £245,000 from 4 angels

• Funding amount: Raising £645,000

The founder

• Cofounder and CEO, Max Bennett: Serial entrepreneur, having built several talent management companies and a music label company. He exited his last talent management & music label business before founding &Dine.

• Cofounder and CMO, Charles Brafman: Charles also has a background in B2B marketing, having run campaigns for Pentland Brands as well as B2B events for a wide range of brands.

The market

• Existing corporate catering is unfit for today’s workplace with limited tech and limited choice.

This startup is solving two key problems:

• Companies need more flexible workplace catering solutions for hybrid working & limited on-site office kitchen facilities.

• Companies need trusted catering that is prepared & packaged to the right standard & delivered on time.

^{The quicker pitch: Chosen Ventures}

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Traction metrics

• Generated over £1.8m in GMV for over 150+ independent caterers, currently on track for an annualised revenue of £2.5m in 2025.

• Contracted catering customer base of £495k ARR.

• 400+ business customers.

• £774 AOV with 2500+ orders placed (repeat order rate 82%).

Competitive landscape

• Just Eat for Business, Feedr, and Deliveroo,

  • &Dine has been designed end-to-end for business customers who want more than a consumer takeaway experience.

We’re collaborating with VC’s to offer exclusive allocations into deals. Stay tuned for the launch of quick pitch deal.

In the meantime register below if you’re interested.

Our Take

Appeals

• Specific niche: Our platform is built specifically around the needs of workplaces and events, offering a different level of service, customisation, and reliability that B2C-focused platforms don't prioritise.

• Large customers and proven value: Customer like Salesforce, airbnb, Apple, Amazon, Skyscanner and more claiming &Dine improves workplace attendance & employee satisfaction.

Risks

• Operational performance (delivering on time): With scale comes higher demand of efficient systems. Managing this to hit scale will be crucial.

• Quality of vendors: Making sure vendors are vetted before using their service under the &Dine brand will be key for customer retention.

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