Rupert

The AI powered social media assistant

Author

Quick Pitch
February 11, 2025

The Market

  • UK businesses spend £3.6billion annually on social media management tools catering to 82% of consumers that use these platforms to discover and research products.

This startup is solving two key problems:

  • 88% will not buy from a business if they see unanswered complaints on social media.

  • Keeping up with the comment section is time consuming despite the incredible benefits for customer acquisition.

One Liner

  • Rupert is the AI powered Social Media Assistant that reduces response time of comments on company social media pages by up to 86%. 

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Quickfire

  • Headquarters: Leamington Spa

  • Employee count: 4

  • Investors: £0 so far

  • Funding amount: £260k personal investment. Raising an additional £250k (EIS/SEIS)

  • Business model: SaaS (Subscription)

  • Traction metrics: 

Due Diligence

APPEALS

  • Advanced Sentiment Analysis: Unlike competitors that rely on static models, Rupert’s sentiment scoring is updated monthly based on real-world data from 100,000+ comments. This means it understands sarcasm, industry-specific terms, and evolving social media language better than rivals.

  • Rupert Focuses on Business ROI & Analytics: Rupert generates insights, helps businesses understand audience sentiment, and enables smarter engagement.

  • Proactive, not just a defensive tool: The ability to track sentiment trends and engagement impact makes Rupert a business-critical tool, not just a filter.

POTENTIAL RISKS

  • Development currently not in-house: Although this is a great way to build the first few iterations, the plan to bring development in-house is expensive but worth while in the long term. Managing this process well by hiring well is critical.

  • Market adoption: To compete against the likes of Arwen AI who have dominant market share, focus on sales and customer acquisition is crucial to succeed with market adoption.

  • Platform Dependence Risks: Rupert relies on platforms like Instagram and TikTok. With the ban on TikTok so close Rupert looses part of its use case.

Interest from Brewdog’s James Watt post House of Unicorn

Competition

  • Arwen and GoBubble

    • Unlike Rupert’s AI, competitors are defensive tools—they prevent harm but don’t actively drive growth through sentiment analysis.

Founders

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Quick Pitch’s First Event!

  • We’re partnering with The Graduate Guide and Grads Building Companies alongside Peter Wood to host our first investor-founder dinner in March 🤝

  • We’re bringing together the most promising young founders for an exclusive dinner—designed to connect them with early stage investors who can help them scale. With a community of 20,000 ambitious young founders building the next generation of UK startups, they’ve already got the recognition from the likes of Google and other leading brands.

  • Let us know here if you’d like to come, partner with us for the event, or have a space we can use.

Let the people decide

Is Rupert a winner?

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Last feature’s results

  • The people have spoken: Our readers are very bullish on Falkin. Vote in the poll above to see how your decision stacks up against thousands of founders, investors and operators.

  • Here’s what you guys had to say: “strong team and use case”

Written by Luke & Seb