ReBloom

40+ secondary listings from the likes of Monzo and Klarna by leveraging AI

Quick Pitch
December 03, 2024

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Today’s feature of Quick Pitch is an early-stage start up that is leveraging data and AI to reshape and democratise secondary market interactions.

The Market

Secondary market volume is booming from $100bn in 2022 to $500bn in 2024 of which 80% of these transactions are unbrokered.
It is expected that secondaries will outpace the broader private equity market in the near future.

This week's business solves two major problems:

Today the market is highly fragmented relying on brokers and networks that don’t have the tech infrastructure for scale. The secondaries market is a legacy market.
Currently there are high barriers to entry into the market meaning scalable tech drives user adoption and creates significant network effect globally.

One Liner

ReBloom is the one-stop platform that democratises the secondary private investment market using data and AI.

The team are leveraging cutting-edge methods in AI/ML to build tools that were not possible in this market before.
Democratising secondaries by reducing transactions fees from the typical 3.5-10% to <0.5%.

Quickfire

Headquarters: Copenhagen
Employee count: 2
Investors: 5 angel investors
Funding amount: €250k committed. Raising €500k (for product development and market entry)
Business model: Freemium (currently) - Subscription (mid-term) - Transaction model (long term)
Traction metrics:
- 100+ users in under 4 weeks post launch (01.11.2024)
- 40 secondary listings (such as Klarna, StabilityAI, Monzo, Voi. etc.)
- 23 matches facilitated between buyers and sellers (who have now progressed to due diligence)

Due Diligence

APPEALS

AI implementation: With features such as AI Matching based on investment criteria and automated due diligence features, ReBloom set themselves apart from other players.
Transaction model: Integrations such as the payment platform or partner brokers/ legal advisors offers very competitive transaction costs as low as 0.5%.

POTENTIAL RISKS

Tech complexity and implementation: AI leveraged tech takes time and well funded systems in place to hit profitable scale.
User adoption: With the market growth and relatively established players already operating, taking market share comes with challenges.

Competition

Secondary marketplaces like Hiive, Seedrs (now Republic)
ReBloom differentiates in three ways:
- 1. Next-Gen platform leveraged by AI
- 2. Disruptive transaction model
- 3. User adoption through lowered entry barriers

Founders

Camilla Nysum, CEO and founder: Experienced VC, ex Head of Growth with a background in management consulting.
Daniel Bobruk, CTO and founder: Experienced VC, ex AI Fintech founder and background in theoretical physics and data science at CERN.

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