RAD Propulsion

The "Tesla of Boats" seeking to electrify the marine industry

Today we have a really cool UK startup that is turning the marine industry electric with its market-leading motors.

We have also secured an exclusive opportunity to invest in this company alongside a UK VC (EIS available). If interested complete the poll at the bottom for more information!

The first thing to crack when raising investor money is to make a convincing pitch deck and PitchBuilder have certainly cracked it.

We’re sure that we pass on some great startups that just don’t hit the mark in their deck (and we aren’t even investors!)

PitchBuilder works with start-up & growth stage founders who either don't have a pitch deck, or have one that isn't performing.

Lead by Jay Dickieson, an ex strategy consultant delivering board-level strategy projects for global brands like Tesco, Sainsbury’s and AT&T. Jay now spends his time building killer pitch decks that impress investors and help founders raise funding.

With a £600 million raised track record, if your deck isn’t performing this might be a no brainer of an investment to make.

Lucky for you, quick pitch has got our readers a discount of £150+vat on their Gold Pitch Deck Creation Package.

Meet the founders

The two founders have had previous success in this industry, having founded ASV Global in 2010, an unmanned marine robotics business which they successfully sold to L3 Technologies for a $100m + exit.

  • CEO and Cofounder, Dan Hook: 20 years experience building and running companies in the marine industry.

  • Cofounder, Richard Daltry: 17 years experience building technology for the marine industry.

The Market

  • The marine industry produces a huge amount of CO2 (up to 10x the emissions of a typical car)

  • As a result the industry is being regulated to move towards non-fossil fuels (Amsterdam recently banned diesel boats in its canals, the Balearic islands will only allow electric boats from 2030)

  • As a result the electric boat market (currently $15bn) is growing extremely fast.

This startup is solving two key problems:

  • Reduce CO2 emissions from the marine industry

  • Stops fuel spillage and motor oil from polluting bodies of water

Founder-market fit

Very strong founder-market fit as both founders have extensive experience in this industry, including a $100m+ exit. They have a unique advantage in solving this problem as they the know the industry and the key players remarkably well.

RAD Propulsion is a UK-based startup that is developing a range of smart, connected electric outboard motors for boats. The company supplies to the commercial, leisure, and defence sectors.

We have secured an allocation to invest into RAD Propulsion alongside a UK VC.

This is the first time we have done this and if it goes well it will serve as the soft launch of quick pitch deal!

If interested in hearing more let us know in the poll below.

Quickfire

Headquarters

Southhampton

Employee count

23

Business model

B2B

Backed by

One Planet Capital, Britbots, Vala Capital, High Growth Robotics, Oliver Plunkett, Anthony Clake, Ocean Infinity (strategic)

Funding amount

£500k

Traction metrics

  • £3.5m of revenue (up from £0.6m at their last fundraise in June ‘23)

  • Forecasted to grow revenue to £9m in 2025

  • Received orders from across the leisure, defence and commercial sectors including from:

    • Saudi Arabia's NEOM development

    • UK Department for Transport

    • Viking Cruises

    • Seavolt

    • Valkama

The RAD 40 electric outboard

Competition

There are other small businesses that are also building electric motors. RAD’s approach however, is similar to Tesla’s approach to cars - to reimagine the status quo of current motors and make them smaller, smarter and easier to configure and use.

  • Mercury Marine: A well-established motor company that’s recently expanded into electric propulsion.

  • Gardenergy: An Italian manufacturer providing a range of electric outboard motors from 3 to 10 kW.

  • Torqeedo: A strong provider of electric outboard motors, Torqeedo was acquired by Yamaha in 2024.

Our take

APPEALS

  • Strong product-founder fit: The founders founded ASV Global in 2010, an unmanned marine robotics business which they successfully sold for a $100m plus exit. They have worked in, and know, the marine industry incredibly well.

  • Strong product-market fit: The company has scaled revenue quickly and is in talks to supply motors to huge companies all around the world; they’ve quickly found and served a real gap in the market.

RISKS

  • Market Adoption: While the company is growing, there is always a risk that the broader market for electric outboard motors will be slower to adopt new technologies.

  • Product Development Risk: Current growth has been achieved from its RAD40 model. It’s currently developing the RAD120 and future growth will depend on the successful execution of this model.

Let the people decide

How Likely will RAD succeed? 1-10 scale

Tell us why in the comments

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Last feature’s results

  • The people have spoken: Our readers are a bit weary about inntelo AI. Vote in the poll above to see how your decision stacks up against thousands of founders, investors and operators.

  • Here’s what you guys had to say: The whole industry is not their TAM. e.g. larger chains like Marriott already have a communication tool within their app, that works across their hotels

Written by Luke & Seb