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Novabook is the accountant for startups.

Their mission is to help founders focus on building incredible things by saving them time, money and admin headaches.

They combine great software and a team of experienced chartered accountants to automate founders’ work and take admin off their plates.

They work with some of the best founders in the UK, ensuring their bookkeeping, payroll, taxes, VAT, and more are done right.

At a glance

MediaCycle is an AI-driven operating system that eliminates up to 40% of the time independent media agencies waste on administrative tasks.

• Combining an ERP with agentic AI to tackle the productivity problem faced by the media industry.

• Giving indie agencies and challenger networks the tools to compete and win in the future of advertising and media.

Quick fire details

• Headquarters: London, UK

• Employee count: 2

• Business model: B2B SaaS

• Backed by: £0 so far

• S/EIS: ✅

• Funding amount: Raising £500k pre-seed

The founders

• Co-Founder & CEO, Jai Patel: Prev Jai worked at Starcom on the AB-InBev account as the EU regional business director among other agencies. Prev to that he lead marketing and business operations in early stage startups (WiseAlpha, Bluezone Insurance, RentFlow).

• Co-Founder & CTO, Elia Videtta: Elia was the technical co-founder of Adbrain (acquired by The Trade Desk) and first engineer at Aimbrain (acquired by BioCatch). Prev Computer Science degree from the University of Warwick and is currently enrolled in the Judge Business School CTO Programme.

The market

• GroupM estimates that the industry will surpass $1 trillion in ad spend in 2025, with the big six currently investing in AI tools.

This startup is solving one key problem:

• The media industry deals with a complicated landscape, but we are still using emails and spreadsheets as our main tools.

• 40% of staff time is spent on repetitive tasks.

Traction metrics

• The team are onboarding their first three media agencies as design partners that represent a potential 381 seats (At £50 per seat, this translates to a potential ARR of £228,600)

Competitive landscape

• Mediatool, Asset Bank, Vuelio, Camphouse

  • Horizontal AI companies build tools for individual companies - delivering isolated gains.

^{The quicker pitch: QP RoundUp}

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Our Take

Appeals

• Sticky product: Media agencies understand the space but lack the technical depth. Horizontal AI has the tech, but not the context. MediaCycle uniquely combines both. Becoming the backbone of operations means it’s an inherently sticky product.

Risks

• Slow enterprise sales cycles: Longer sales cycles will slow growth and limit the teams ability to work on higher level strategy.

• Resistance to workflow change: Despite being a sticky product once integrated, changing workflows for busy agencies managing up to £5m in ad spend will take time and slow growth.

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