Mavis Technologies

Wearable tech for the visually impaired

The quicker pitch: TaxZap

I’ll be totally honest: I hate doing my Self Assessment.

Until I learned I was missing out on hundreds sometimes thousands of pounds by not catching tax relief on eligible expenses. Fortunately TaxZap works quickly to help me:

- Claim expenses
- File my Self Assessment

In as little as ten minutes you can stop HMRC taking more than they should.

The kicker? They use Open Banking, it’s completely automatic and it’s all for as little as £89 (or £220 with help from a senior tax advisor).

Self Assessment done in minutes >>> hours + Quick Pitch readers get 10% off Self Assessment filing using the code QUICK10

At a glance

Mavis Technologies is revolutionising mobility for the visually impaired through innovative wearable technology.

  • SmartSight AI Eyewear featuring real-time scene recognition and personalised visual aids for seamless day-to-day navigation for individuals with visual impairments.

  • Their two AI eyewear products (Prima & Synapse) enables obstacle detection, scene description, text-to-speech and navigation capabilities.

Quick fire details

  • Headquarters: Northampton, UK

  • Employee count: 4

  • Business model: B2B and B2B2C

  • Backed by: £120,000, 4 Angels + 3 Grants

  • S/EIS: 

  • Funding amount: £350,000 pre-seed

Click the image for the Mavis Technologies website

The founders

  • Founder & CEO, David Sikharulidze: David has navigated life with

    severe visual impairment since childhood. He is also an ex ISP company founder and expanded the company to 46 employees and 180 towers, achieving a successful exit in 2019.

The market

  • The current global market is worth £14.2B with the population of visually impaired people in the UK reaching 360k.

This startup is solving one key problem:

  • Navigational loss, informational loss and social and emotional isolation - Mavis Technologies is trying to solve this using their tech.

Founder-Market Fit: 

Having lived with visual impairment since childhood, David is driven by personal experience. He’s also working towards his second exit with Mavis.

Traction metrics

  • Testing & certification: 30-user external trial begins May 2025 (via NIHR). CE Mark certification process underway.

  • Prototype built & tested in controlled environments.

  • Over £70k in UK/EU grants received.

Competitive landscape

  • IrisVision, eSight and NuEyes

    • Mavis’ tech differentiates because it provides custom made applications/modules and Emergency Audio/Video Call

The quicker pitch: Quick Pitch RoundUp

We’ve just launched our paid newsletter for those who want to receive a curated list of every startup you need to know about in the eu ecosystem.

Thanks to those who have already purchased their first month 🤝

They know that sourcing top startups is tough. But to succeed in venture it’s crucial.

Every week we leverage our brand in the ecosystem (and the best tools e.g. Harmonic AI, Specter and Dealroom), to find the best early stage European startups before they become sought after deals.

Few that apply get featured on Quick Pitch.

Now, we want to offer that leverage to you guys.

Acting as your outsourced deal flow for top tier startups.

(reply to this email with any questions if you have them)

Our Take

Appeals

  • Strong advisory board: David has built a solid team of advisors of industry and GTM leaders.

  • Cheaper than competitors: The average competitors offers solutions for $1,500 more. Mavis’ business model is also built on a subscription model (after the one time fee) providing recurring revenue.

Risks

  • Market adoption pace: Going straight to the retail market could prove difficult due to the expensive solution. To mitigate, Mavis are going through NHS and charity validation pathways.

  • Product delays: Mavis technologies is mitigating by creating a Built-in buffer for CE testing & iteration cycles.

  • Capital intensity of scaling: Each headset is expensive to build - scaling will need good cash management.

To request an introduction to the founder, choose 'Yes' below

Login or Subscribe to participate in polls.

What do YOU think of Mavis Technologies?

Choose your vote and tell us WHY in the comments

Login or Subscribe to participate in polls.

Last feature’s results

Our readers are NOT CONVINCED about LookAdThat.

25.00%

of readers are a fan

75.00%

of readers are not convinced

“Supply chain concerns, and focusing across Europe rather than one market is a first time founder error.”

Share QP

Know someone who loves startups as much as you do?

1 Referral

Best performing QP deck template

3 Referrals

A call with us to talk raising, decks, investing and all sorts

Written by Seb & Luke