Juggle

Capturing 18.4 million mobile service switchers using AI personalisation

Author

Quick Pitch
January 16, 2025

Welcome to quick pitch! Two best in class startups in your inbox every week.

Categorised as EIS/SEIS eligible

The UK’s EIS/SEIS schemes are incredibly important for early stage startup funding, making the UK highly competitive for securing investment. At quick pitch we think it’s crucial to champion startups taking advantage of this super power even if pre-launch.

Express your interest to invest using the poll at the bottom of this email

The Market

  • As consumer expectations for seamless, personalised experiences continue to evolve, the telecom industry remains stuck in a rigid, outdated model. There are currently 18.4 million active mobile provider switchers in the UK.

This week's business solves two major problems: 

  • 40% of UK consumers currently plan to switch their mobile operator, with 25% planning to do so in the next year.

  • Just over half of consumers consider switching because of price with 23% motivated by faster speeds and better coverage. 

One Liner

Juggle provides AI powered mobile plans allowing consumers to build a plan that fits their life.

  • Plan optimisation, usage predictions and proactive support.

We’re democratising UK venture allowing investors to gain exclusive access to top-tier deals syndicated by us through our VC collaborations.

If you’re interested to receive exclusive opportunities like these join our waiting list now

Login or Subscribe to participate in polls.

Quickfire

  • Headquarters: London, UK

  • Employee count: 2

  • Investors: None so far

  • Funding amount: £500,000 via a SAFE with a £5M valuation cap and a 20% discount.

  • Business model: Mobile plan subscriptions (plus upsells and device sales)

  • Traction metrics: 

    • Secured MVNO partnership deal with Transatel (using EE network).

    • 40% completion of website & app design, and backend infrastructure.

    • Completed mapping of SIM provisioning, API integrations, and plan structures.

    • 20 core users engaged in early testing and research phases.

Due Diligence

APPEALS

  • Large SAM: Expected annual revenue of £153mn by converting 1% market share of 18.4mn active switchers.

  • Scalable model and sticky revenue: AI personalised plans that optimise over time ensures high customer retention and a scalable model to capture deeper market segments.

  • Visible revenue: Juggle’s subscription model achieves an estimated average £19 monthly ARPU. Juggle are set to breakeven when they hit just over 5000 users (month 8 est.).

POTENTIAL RISKS

  • Legacy incumbents: Acquiring and retaining customers in a highly competitive market dominated by incumbents with significant marketing budgets could be challenging, especially if price wars intensify.

  • Single MVNO partner: Reliance on a single MVNO partner (Transatel) could expose Juggle to risks of wholesale pricing increases or changes in terms, impacting profitability and scalability.

  • Limited runway: Significant upfront costs to build infrastructure, Juggle faces the risk of running out of cash before reaching a sustainable user base, particularly if growth is slower than expected.

Competition

  • Incumbents: EE, Vodafone

  • Disruptors: Giffgaff, Smarty and Honest Mobile

    • Juggle differentiates by offering AI-driven personalised mobile plans, unmatched flexibility, and gamified rewards with UK-based customer service.

Founders

  • Founder & Head of Design, Charles Edwards: Ex Design Director at DMI working with brands like Nikon, Heathrow Airport and Art Basel.

To request an introduction to the founder, choose 'Yes' below

Login or Subscribe to participate in polls.

quick pitch Events

  • Get involved with quick pitch events! Maybe you have a space we can use, want to be speaker or are keen to attend, let us know here.

Written by Luke & Seb