Inntelo AI

The AI Concierge backed by Antler

Author

Quick Pitch
February 21, 2025

Meet the founders

  • Cofounder & CEO, Asif Alidina: 12+ years in hotel operations and facilities management, including experience in implementing SaaS for daily operation.

  • Cofounder & CTO, Shahzain Badruddin: 15 years in software engineering, including delivering platforms for Wipro, Marks & Spencer, and Charlotte Tilbury that can handle millions of transactions.

The Market

  • Guest communications are vital to the hospitality industry however, many hotels struggle with managing it efficiently.

  • Poor communication flows, bottlenecks between guests and operations and 25 million hotel rooms worldwide - the industry is ripe for a solution.

This startup is solving two key problems:

  • Providing unified guest and staff communication that’s currently fragmented and compounded by front desk inefficiencies and manual operations.

  • Automated upsells and real time improvements that doesn’t damage the guest experience and reduced loyalty but increases hotel revenue.

Founder-market fit:

Together the founding team has both deep expertise within the hotel industry, and vast technical experience shipping AI-driven products meaning the team is well positioned to succeed here.

Inntelo AI is the solution for hotel communications by integrating conversational AI into WhatsApp and voice channels.

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Quickfire

Headquarters

London

Employee count

2

Business model

B2B SaaS

Backed by 

Antler Venture Capital (Day Zero) (£120,000) and multiple angels in the tech and hospitality sectors

Funding amount

Raising £500k Pre-Seed

Traction Metrics: 

  • Current revenue:

    • 4 Live Sites in UK, Portugal &

      Netherlands

    • Two Paying Customers generating

      £41k ARR 

  • Pilots converting:

    • Several other pilots generating substantial ARR

    • Pilots convert to paying customers in Q2

  • Pipeline

    • 9,731 rooms at £651k ARR UK (70%), Europe (25%) and North America (5%)

Competition

  • Duve, Canary Technologies, and HiJiffy

    • Competitors focus on guest messaging or upselling, Inntelo bridges guest communication with internal operations—automating requests, categorising tasks, and routing them to the right teams.

Our take

APPEALS

  • Strong pipeline: Having landed their first paying customer in January the team has a case study to use to convert their solid pipeline of over £650k and scale their product.

  • Hybrid pricing model: Combines predictable SaaS fees with performance-based revenue from upselling, making Inntelo AI a high-impact, scalable solution for hotels.

  • Strong founder-market fit: Inntelo AI is led by a highly experienced team with a deep understanding of both the hospitality industry and AI technology.

RISKS

  • Competitive Landscape: Competitors are further in their progress and have secured a lot of the market expanding to 80+ countries and 20k hoteliers.

  • Industry Adoption & Change Management: Competitors have landed contracts with the likes of IHG, Crowne Plaza, The Hoxton, Four Seasons and Marriott. Without strong cases to churn and move across to Inntelo AI slow adoption will mean they might miss scale targets.

  • Scalability and integrations: Inntelo AI are employing a ‘land & expand’ customer acquisition strategy. Focussing on single hotels and scaling into entire hotel groups. Slow hotel integration especially if they’ve churned from a competitor will hinder hitting scale targets.

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  • We’re partnering with The Graduate Guide and Grads Building Companies alongside Peter Wood to host our first investor-founder dinner in March 🤝

  • We’re bringing together the most promising young founders for an exclusive dinner—designed to connect them with early stage investors who can help them scale. With a community of 20,000 ambitious young founders building the next generation of UK startups, they’ve already got the recognition from the likes of Google and other leading brands.

  • Let us know here if you’d like to come, partner with us for the event, or have a space we can use.

Let the people decide

How Likely will Inntelo AI succeed? 1-10 scale

Tell us why in the comments

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Last feature’s results

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Written by Luke & Seb