Falkin

The Market

• $1 Trillion is stolen annually, targeting 1 in 4 people, with Financial Institutions spending over $200 billion a year to prevent FinCrime, but consumers still suffer and institutions lose trust.

This week's business solves two major problems: 

• 98% of cybercrime exploits human psychology. People need defence at the source of the threat but banks only provide education and awareness content.

• Most solutions operate at the transaction/payments level with few mitigations at the communication/behaviour level. The problem is only going to get worse with AI intersecting with Real-Time Payments (RTP).

One Liner

• Falkin is building AI Agents for Scams, combining native mobile AI threat analysis with crowdsourced and 3rd party scam intelligence to protect individuals and reduce institutional risk across all channels.

Quickfire

• Headquarters: London, UK

• Employee count: 4

• Investors: Network of co-founders so far, including Group Chief Risk Officer from Revolut (Pierre Decote and a16z Angel scouts)

• Funding amount: £250,000 raised. Raising a Pre-Seed of £1m

• Business model: B2B & B2B2C

• Traction metrics: 

  • Just launched their Alpha product to first batch of 100 users for technology validation and user feedback.

  • Alpha launch included "Falkin Check" - active scam checking for UK/US Phone Numbers, email, messaging apps, letters. Offered to partners as API or whitelabel SMS/Whatsapp Bot.

  • Next launch: Real-time interception of scams, real-time alerts, passive monitoring via SDK/whitelabel app.

  • In commercial discovery with 5 partners across UK, US and ZA including fintechs, Banks and tech security companies.

Due Diligence

Competition

• Several B2B2C/B2C startups in this space like Ask Silver, Rangers, Seraph Secure which validates that scam prevention is a new market and there is a massive opportunity for a dominant player at the behaviour/communication level.

  • Falkin is mobile 1st and dealing with scams holistically across multiple channels and use cases, focused on real-time interception of scams.

Founders

• Cofounder & CEO, Boaz Valkin: Founding Tech employee and VP Product at Moment (backed by Rapyd and General Catalyst). Early employee at Cazoo, led largest Technology domain and PM at Prodigy Finance.

• Cofounder & CTO, Anna Keren: VP Technology at ComplyAdvantage, CPTO at ThirdFort, CTO at VivaCity, Director of Engineering at Bablyon Health (AI Model Generation) and Engineering Manager at Funding Circle.

• Cofounder & COO, Joel Frisch: Led growth of embedded finance partnerships at Clair and led Global Acquisition at Prodigy Finance.

• Founding Engineer, Adam Zar: Built and scaled Producer’s Trust sustainability farmer app to over 100k+ users. Helped build Olio - community-driven food waste reduction app with over 8 million users.

Quick Pitch’s First Event!

• We’re partnering with The Graduate Guide and Grads Building Companies alongside Peter Wood to host our first investor-founder dinner in March 🤝

• We’re bringing together the most promising young founders for an exclusive dinner—designed to connect them with early stage investors who can help them scale. With a community of 20,000 ambitious young founders building the next generation of UK startups, they’ve already got the recognition from the likes of Google and other leading brands.

• Let us know here if you’d like to come, partner with us for the event, or have a space we can use.

Let the people decide

Last feature’s results

• The people have spoken: Our readers are bullish on Glyde. Vote in the poll above to see how your decision stacks up against thousands of other founders, investors and operators.

• Here’s what you guys had to say: “Solid consistent growth, showing they can win when margins are TIGHT.”

Thanks to our VC partners, we have another exclusive Revolut deal for you!

Register your interest below to receive more information about the specific terms of the deal and stay tuned for the launch of quick pitch deal