Creventa

The bootstrapped SaaS startup that's just hit £190k ARR

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Today’s feature is an early-stage startup that’s bootstrapped to £190k ARR by helping Hilton, Marriott and IHG hotels improve their margins through an all-in-one event management system.

The Market

  • There are over 16,000 UK hotel and event venues which are struggling with reduced margins. These businesses are reliant on different ticketing, venue and food management systems, as well as highly manual processes for organising staff and taking food orders.

This week's business solves two major problems: 

  • One single tech ecosystem: Interconnected apps for ticketing, ordering and planning to streamline operations

  • Improved margins: Accurate food orders reduce waste by up to 20%, while pre-orders boost sales

One Liner

  • Creventa is a an event management platform to help hotels and venues improve their margins by: managing food & drink pre-orders; selling tickets; accepting deposits and pre-payments; and customising seating plans.

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Quickfire

  • Headquarters: London

  • Employee count: 4.5

  • Investors: N/A

  • Funding amount: £0 to date, raising £750k

  • Business model: B2B SaaS

  • Traction metrics: 

    • 204 paying venues

    • 136 paying customers

    • 1.5% Churn

    • £190K ARR

Due Diligence

APPEALS

  • Strong Traction: The team have onboarded Hilton, Marriott and IHG hotels, suggesting they are solving a real problem.

  • Experienced Team: The team has a very strong background is both software and hospitality, making them well suited to solve this problem.

POTENTIAL RISKS

  • Fragile Market: The UK hospitality industry has been struggling for some time and a recession could further reduce the number of events and amount of spending on SaaS tools.

  • Competitive Landscape: There are similar tools out there; articulating why Creventa is different and better will be crucial.

Competition

  • There are other players in the market that are targeting the same customers, but with slightly different approaches and product suites:

    • Fango - A similar organisaiton with fewer products which has seen success with the likes of Holiday Inn and national universities.

    • Collins - Event booking software (ended up getting acquired for £20m+), not focused on in-event features.

Founders

  • Luke Ireland - Co-Founder and CEO with 30+ years in software, sales and business development.

  • Andrew Norton - Co-Founder and Head of Product with 25+ years of industry experience in hospitality and large-scale catering.

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Written by Luke & Seb