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At a glance

August is an app that helps small landlords self manage their properties with confidence. August also provides services to tenants only if they’re invited by their landlord making tasks from payments to maintenance easier all in one app.

• For landlords: See payment history at a glance, all your property data, zero spreadsheets, track every repair all in one place.

• For tenants (free by landlord invite): Report issues instantly, alert you at the right time, pay in one click, track your payment timeline and always access to documents.

Quick fire details

• Headquarters: London, UK

• Employee count: 12

• Business model: Subscriptions (Landlords only), partnerships and upselling of services (E.g Insurance products)

• Backed by: 

  • £3M through a syndicate group

• S/EIS: ✅

The founders

• Founder: Samuel Cope: Sam is a first time founder having left school to take on various business development roles and UX/UI designer roles before founding August.

The market

• In a rental market defined by rising regulation, thin profit margins, and ever-growing tenant expectations landlords can no longer afford to muddle through with spreadsheets, emails, and paper files. The days of DIY management are likely numbered, especially if you layer on top the proposed changes from the Renters Rights Bill.

This startup is solving one key problem:

• Modern landlord software isn’t a nice-to-have any more, it’s an imperative. The market is fragmented with specific tools and general tools like Whatsapp. August have set out to replace scattered WhatsApp chats and paperwork with one simple app. Perfect for busy landlords who want to skip the letting agent fees.

Traction metrics

• Public Launch in November 2024, currently growing AV. 1.7k new Landlords per month

• Significant interest and adoption from big landlords & agents suggest clear B2B demand

• Paid subscriptions up 350% this month

• User retention is very high with their day 30 retention being currently 19.5%. More than double typical mobile apps in the space (property & real estate)

Competitive landscape

• MTD (Making Tax Digital) will compel 1.55m small landlords to adopt software to report their income to HMRC quarterly or risk significant fines. No existing solutions have thus far targeted this base.

• There are a number of platforms like Landlord Vision and Arthur Online to newer entrants like Alphaletz and Propell.

• All other competitors typically are B2B targeted solutions with products that focus on larger landlords and letting agents with a focus on web-based solutions

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Our Take

Appeals

• First mover advantage: August is uniquely positioned being the only mobile-first platform tailored to small landlords. A one stop shop for landlords covering MTD requirements, compliance, rent tracking, document management, maintenance etc.

• Backed by very experienced investors and entrepreneurs: August’s cornerstone backers bring a proven track record of building, scaling, and exiting high-growth businesses.

  • E.g. Principle: Founded and sold his hedge fund. He now runs a his own private venture capital business having invested in over 35 portfolio companies. His portfolio currently consists of seven investments including August. Notably he was an early backer of Trustpilot, Glassdoor, and Onfido.

  • Jonathan Knight: Co-founder of Qmee and former Managing Director at Goldman Sachs, and astute technologist. Jonathan is a strong asset for technical excellence.

  • Nick Sutton (Chairman): Serial entrepreneur and investor, most recently co-founder of Qmee, which was acquired by Kantar in 2022 a £150m deal.

  • Simon Chappell: Founder of Assured Data Protection, recently acquired by Oakley Capital in a £175m transaction. Simon remains as CEO and major investor.

Risks

• Regulatory and legal complexity: Changes in UK (or later, international) housing, privacy, and payment laws could demand urgent compliance changes. Potentially leading to forced product changes, legal exposure, compliance costs.

• Scaling product for regional or segment expansion: Complexity increases when expanding to new customer types (e.g. letting agents, larger landlords) or regions (e.g. USA, EU), straining team focus and product coherence

• Conversion bottlenecks at activation: Small landlords often operate reactively and may not onboard immediately after signing up. If activation workflows aren’t tight (e.g. onboarding friction, unclear value in first session), August risks high drop-off before value is shown. Leading to wasted marketing spend, lower active user base, reduced network effects.

Last feature’s results

Our readers are NOT CONVINCED with Sencillo.

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